Hi! I’m Maggie.

I am a Master's student in Media Studies at the S.I. Newhouse School of Public Communications at Syracuse University.

My current research focuses on the perceived credibility and authenticity of influencers and creators engaging in influ-activism, and how that impacts audiences' feelings toward sociopolitical issues, as well as their support of the influencer. I’m also interested in the expectations audiences hold for influencers to engage in influ-activism.

My broader research interests include marketing and advertising, consumer culture, the creator economy, and influencers’ role in our well-being.

As an avid Formula 1 fan who can’t switch off my media researcher brain, I also have a strand of research that investigates the culture of F1.